Carrie Sherley csherley@comcast.net 206-851-8511 (cell) Skill Overview *Over 5 years of professional writing and editing experience *Realistic understanding of deadlines and scheduling *Excellent project management and planning skills *Able to give and take constructive criticism *Successful working on a team and working independently *Capable of creating and delivering employee training *Comfortable interfacing with clients *Experience working with a range of personalities *Able to switch between creative and technical writing *Capable of producing multiple writing concepts *Keen ability to learn new software quickly ********************************************************************** Professional Experience Senior Copywriter Cole & Weber/Red Cell 2/2004 to present Concept and write online ad copy for online clients such as University of Phoenix, DeVry University, Walden University and Ellis College. *Write banner and microsite copy; write Google and Overture keywords. *Concept and write “How to” articles to increase online education conversion. *Plan and write monthly newsletter about online education. *Work with analytics team to determine testing plan; review click-through results. *Worked with designer to redesign online education directory for increased conversion rates and usability; wrote alt tags, headers, and keyword-laden body copy to increase organic search results—consequently the site turned profitable and page rank increased. *Concepted and wrote Nike print ad and radio spot; selected voice talent and directed script. *Worked with art director to concept a Broadcom (ingredient technology) brand print ad; wrote headline, body and offer copy. Technical Writer 2 Microsoft/S&T OnSite 6/2003 to 6/2004 Responsible for writing, editing, and submitting support and game pages for MSN redesign. *Work with team to develop user-friendly content and layout. *Develop documentation schedule and plan. *Write and edit help and support pages for selected Zone.com games. *Write and create email for targeted market channels. *Write, schedule, and generate Zone.com newsletter (8 million subscribers). Content Writer Microsoft/S&T Onsite 7/2002 to 3/2003 Wrote and edited content for Zone.com. *Wrote headlines and abstracts for OutSmart, 10-minute break, free games, and weekly upsells. *Wrote, scheduled, and generated Zone.com newsletter (8 million subscribers). *Wrote two trivia games -- Nostalgic Toy Trivia and Women Authors. Edited third-party trivia content. *Wrote newsletter and OutSmart process documents. Freelance Content Editor Humongous Entertainment 9/2002 *Edited baseball player cards for Backyard Baseball GameCube. Content Editor Microsoft/S&T OnSite 3/2002 to 7/2002 Researched, wrote, and edited all content for OEM marketing program – OEM Connect. *Researched and wrote content for customer manual, welcome letter, and plaque. *Wrote and edited training script (video role-plays) shown at MGB 2002 (annual sales gathering). *Worked with MS Studios producer and director to film training script. *Wrote Account Manager Playbook (sales training manual) and created the training website. Online Content Editor Microsoft/S&T OnSite 6/2001 to 12/2001 Researched, wrote, and edited all content for two separate SLR and OEM Sales internal web sites. *Determined topics to be covered -- from business etiquette to understanding software assurance. *Worked with the web designer to determine navigation structure, categories and subcategories. *Created and wrote an eight-week guide to help new employees learn sales information quickly. *Edited media clips and determined how they could be used effectively throughout the site. Online Content Editor Humongous Entertainment 9/2000 to 5/2001 Researched, wrote, and edited all content for www.humongous.com and www.humongoussports.com. *Coordinated and scheduled all written content for both web sites. *Wrote articles and stories for all four character brands, including secondary characters. *Edited and proofed all written content by web team members -- from artwork to articles. *Worked with the Online Director to create direct marketing projects aimed at the educational market. Copywriter Humongous Entertainment 5/1999 to 9/2000 Wrote and edited copy for marketing, public relations, e-commerce, web, and development. *Worked closely with marketing and development teams to incorporate the brand styles and message for each character in all communication. *Wrote and edited all corporate-to-consumer communications including packaging, in-box components, print ads, coupons, shelf talkers, displays, catalogue, and newsletter. *Created and managed timelines and deadlines for all writing projects including packaging, in-box components, print ads, manuals, and help files. *Solely responsible for US game help files, including writing, editing, design, and layout. Localization Test Lead Humongous Entertainment 8/1997 to 5/1999 *Tested international (German, French, Dutch, Swedish, and Japanese) games, including four US revisions. *Hired, supervised, and managed a test team of four employees. *Wrote test plans and scheduling documents. ********************************************************************** Software Experience Windows & Office XP/00/98 | MS Source Safe | MS Project | Adobe GoLive | Adobe Photoshop ********************************************************************** Education Bellevue Community College 2000 Technical Writing and Communication (90 hour) Certificate San Diego State University 1996 Bachelor of Arts in Comparative Literature–emphasis in European Literature. Minor in German. ********************************************************************** Portfolio Professional work: www.sherley.net Cole & Weber/Red Cell: http://welcome.devry.edu | http://mba.ellis.nyit.edu Microsoft Internal: http://oemsales/newhire/am_playbook/default.htm | http://oemsales/newhire