Senior Copywriter

Cole & Weber/Red Cell

2/2004 to present

 Responsible for concepting, writing and editing copy for agency clients.
  • Write banner and microsite copy; write Google and Overture keywords.
  • Concept and write “How to” articles to increase online education conversion.
  • Plan and write monthly onlie education newsletter.
  • Work with analytics team to determine testing plan; review click-through results.
  • Worked with designer to redesign online education directory for increased conversion rates and usability; wrote alt tags, headers, and keyword-laden body copy to increase organic search results—consequently the site turned profitable and page rank increased.
  • Concepted and wrote Nike print ad and radio spot; selected voice talent and directed script.
  • Worked with art director to concept a Broadcom (ingredient technology) brand print ad; wrote headline, body and offer copy.

Technical Writer II

Microsoft/S&T OnSite

6/2003 to 2/2004

 Responsible for writing, editing, and submitting support and game pages for MSN redesign.
  • Worked with team to develop user-friendly content and layout.
  • Developed documentation schedule to reach deadlines.
  • Wrote and edited help and support pages for select Zone.com games.
  • Wrote, scheduled and generated Zone.com newsletter (8 million subscribers).

Content Writer

Microsoft/S&T OnSite

7/2002 to 3/2003

 Wrote and edited content for Zone.com.
  • Wrote headlines and abstracts for OutSmart, 10-minute break, free games and weekly upsells.
  • Wrote two trivia games—Nostalgic Toy Trivia and Women Authors.; edited third-party trivia content.
  • Wrote newsletter and OutSmart processes documents.
  • Wrote, scheduled and generated Zone.com newsletter (8 million subscribers).

Content Editor

Microsoft/S&T OnSite

3/2002 to 7/2002

 Researched, wrote, and edited all content for OEM marketing program -- OEM Connect.
  • Researched and wrote content for customer manual, welcome letter, and plaque.
  • Wrote and edited training script (video role-plays) shown at MGB 2002 (annual sales gathering).
  • Worked with MS Studios producer and director to film training script.
  • Wrote Account Manager Playbook (sales training manual) and created the training website.

Online Content Editor

Microsoft/S&T OnSite

6/2001 to 12/2001

 Researched, wrote, and edited all content for two separate SLR and OEM Sales internal web sites: http://infoweb/salesacademy and http://oemsales/newhire
  • Determined topics to be covered -- from business etiquette to understanding software assurance.
  • Worked with the web designer to determine navigation structure, categories and subcategories.
  • Created and wrote an eight-week guide to help new employees learn sales information quickly.
  • Edited media clips and determined how they could be used effectively throughout the site.

Researched, wrote, and edited all content for www.humongous.com and www.humongoussports.com.
  • Coordinated and scheduled all written content for both websites.
  • Wrote articles and stories for all four character brands, including secondary characters.
  • Edited and proofed all written content by web team members -- from artwork to articles.
  • Worked with the Online Director to create direct marketing projects aimed at the educational market.
Online Content Editor

Humongous Entertainment

9/2000 to 5/2001
Copywriter

Humongous Entertainment

5/1999 to 9/2000
Wrote and edited copy for marketing, public relations, e-commerce, web, and development.
  • Worked closely with marketing and development teams to incorporate the brand styles and message for each character in all communication.
  • Wrote and edited all corporate-to-consumer communications including packaging, in-box components, print ads, coupons, shelf talkers, displays, catalogue, and newsletter.
  • Created and managed timelines and deadlines for all writing projects including packaging, in-box components, print ads, manuals, and help files.
  • Solely responsible for US game help files, including writing, editing, design, and layout.
Localization Test Lead

Humongous Entertainment

8/1997 to 5/1999
  • Tested international (German, French, Dutch, Swedish, and Japanese) games, including four US revisions.
  • Hired, supervised, and managed a test team of four employees.
  • Wrote test plans and scheduling documents.

Bellevue Community College: Technical Writing and Communication (90 hour) Certificate – 2000 San Diego State University: BA in Comparative Literature (European Literature). Minor in German.
Varsity Team Captain of San Diego State University Rowing Team.
Education

©2005 Caroline J. Sherley. All Rights Reserved.